Sunrise Farms is hiring a
Sales Representative

Job Description:

• Deliver the planned annual top-line sales targets for the foodservice channel through the creation of sales leads, initiation of prospect calls, and establishment of ongoing rapport with existing and potential customers.
• Work with direct guidance from the Chief Sales Officer, and Sales Management as it relates to business planning and customer strategy.
• Managing accounts that are sophisticated in terms of category management and complexity.
• Integrity, vision, and passion are essential for this role.

Responsibilities:

• Cold-call new customer prospects.
• Penetrate all targeted accounts and radiate sales from within client base.
• Maintain and expand the company’s database of prospects.
• Handle inbound, unsolicited prospect calls and convert them into sales.
• Make outbound follow-up calls to prospective and existing customers via in-person meetings, virtual meetings, telephone conversations, and e-mail.
• Set up and deliver sales presentations, product/service demonstrations, and other sales actions.
• Present new product opportunities and innovations, emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports.
• Ensuring new products are listed and distribution gaps are filled.
• Manage new product launches.
• Accurately forecasting sales volume.
• Collaborate cross-functionally to determine necessary strategic sales approaches.
• Highlight discontinued items.
• Participate in the managing and execution of frozen Inventories.
• Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
• Overcome objections of prospective customers.
• Enter new customer data and update changes to existing accounts in the corporate database.
• Investigate and troubleshoot customer service issues.
• Attend periodic sales training where applicable.
• Appropriately communicate brand identity and corporate position.

Requirements:

• Post-secondary education in Business administration, Commerce or related field.
• 3-5 + years in food sales/foodservice/ merchandising.
• Strong analytical skills and proficiency in MS Office .
• Strong negotiation skills.
• Strong business and financial acumen: business analytics skills, customer P & L agility, ability to plan, track and evaluate.
• Strong attention to detail and accuracy of data entry.
• Strong technical, report running and analytical abilities.
• Strong verbal and written communication skills.
• Ability to troubleshoot problems.
• Ability to work within a matrix cross-functional organization.
• Ability to act with discretion, patience, and diplomacy.
• Driver's License and access to a vehicle; interprovince travel required.

Benefits:

• Competitive salary and benefits package.
• Opportunity for career growth and development.
• Work with a dynamic and passionate team.
• Contribute to the growth and success of the company.